I've just realized how little it takes for the whole feeling of polish and friendliness to come crashing down.
There's something jarring in the above image. Can you spot it? Here, let me zoom in:
They just had to put an ® symbol RIGHT IN THE GODDAMN ICON? Think of how heartbroken the designer who drew the short straw had to be feeling after being forced to do this. So much work, so many iterations of the design, only to have it ruined at the last second when a lawyer reminded him that it wasn't enough to point out that the Adobe Reader logo was a registered trademark in the About screens and the documentation, you should remind people whenever they look at the icon too! Outstanding.